Embedded Sales for Industrial Companies

We place a dedicated salesperson inside your industrial company.

Not leads. Not appointments. A trained salesperson running outreach, closing deals, and growing accounts under your brand, as if they're on your payroll.

See if we're a fit →
$21M+
Revenue generated for clients
F500
Accounts penetrated
Industrial
Sector only
Why we're different
This isn't lead gen. It's your sales team.

Most outsourced sales companies send you a list of names and call it a day. We put a person inside your business who does the actual selling.

Typical lead gen agency
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Sends you a list of "qualified leads," and you still have to sell them
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Generic reps who don't understand industrial sales
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Volume-first approach: blast 10,000 emails, hope something sticks
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You're one of 30 clients sharing the same rep's attention
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They disappear after the lead is "delivered"
Synapse embedded model
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In-depth account research and prospect education (webinar creation, content, collateral)
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Omnichannel outreach where required: phone, email, LinkedIn, in-person customer visits
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Any one-off services our clients need, we do. We work FOR you.
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Our operators deeply understand each client's needs. We retain, not churn.
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From clients targeting every purchasing manager in America to those who already know their entire market of 100 companies
How it works
Three steps to a fully operational sales program.

We handle the recruiting, training, and infrastructure. You get a producing salesperson without the 6-month ramp.

01
We learn your business
Product lines, target accounts, competitive landscape, pricing, value props. We build the sales playbook your salesperson will execute, tailored to your specific industrial niche.
02
We deploy your salesperson
A trained salesperson begins outbound under your brand. LinkedIn prospecting, email sequences, cold outreach to decision-makers at your ideal accounts. They work as if they're on your team.
03
They sell. We manage.
Your salesperson books meetings, runs discovery calls, closes deals, and manages accounts. We handle the coaching, CRM, reporting, and operational support behind the scenes.
Two go-to-market models
Tailored to how you sell, not how we sell.

We deeply understand each client's needs because we prefer to retain clients long-term, not churn through them. Some clients want to reach every purchasing manager in America. Others already know their entire market of 100 companies. We build around both.

Model 1: Outbound Sales Engine
End-to-end lead gen, meetings, and closing
Your salesperson handles the full cycle: prospecting, calling, booking meetings, running discovery, closing deals, expanding accounts, and maintaining relationships. All under your brand.
› Omnichannel outreach: LinkedIn, email, phone, whichever channel works
› Meeting booking and discovery calls
› Deal closing and proposal delivery
› Account expansion and relationship management
› Ongoing logistics and operational support
Best for: companies that want to reach a broad market at scale
Model 2: Strategic Business Development
Customized GTM for your specific market
For companies that already know their target accounts. We build a fully custom go-to-market approach: one-off research, tailored outreach strategies, and deep account penetration designed around your exact market.
› Custom research on your defined target list
› One-off everything: custom collateral, webinar creation, prospect education, trade show support
› Tailored outreach per account: personalized, not templated
› Multi-stakeholder engagement and deep account penetration
› In-person visits, relationship building, whatever your market requires
› Strategic positioning against competitors in known markets
Best for: companies that know their 50-500 target accounts and want deep penetration
Track record
Built for industrial. Proven in the field.

Our salespeople work inside industrial companies selling into the largest accounts in the world.

$21M+
Revenue generated
100%
Industrial sector
F500
End accounts
24/7
Pipeline coverage
Accounts our salespeople are selling into
Schneider Electric Eaton Chevron Exxon Amphenol Emerson
Case studies
Real results from real shops.

Scroll through examples of how structured outbound transformed capacity, pipeline, and revenue for industrial companies.

Precision Machining
Michigan Machine Shop — Filling Open Capacity
A Michigan machine shop lost a major customer. Their newest screw machine was 90% open capacity. Sales relied on referrals and one inside rep routing everything to the GM. There was no structured outbound activity.
Goals
  • Fill open capacity quickly
  • Generate predictable RFQs
  • Work with fewer customers that offered more volume
What changed

Market repositioned away from automotive, medical, and aerospace toward electronics, agriculture, energy, and consumer goods — targeting companies above $50M revenue. Phone-first outreach: 113 calls/day, ~2,000/month with dedicated inside salesperson and sales manager oversight.

12-Month Results
42
RFQs
$8.9M
Pipeline
$1.5M
New annual revenue
6
New customers
If your shop relies heavily on referrals, growth can reverse quickly when one account leaves. Structured outbound reduces that dependency.
Fabrication
Illinois Fabrication Shop — Improving Account Mix
An Illinois-based fabrication shop had too many small accounts and too many low-revenue jobs. The shop was busy but margins were under pressure. The goal was not to increase volume — it was to improve account mix.
Goals
  • Offload low-margin customers
  • Replace them with higher-revenue programs
  • Generate qualified RFQs consistently
What was implemented

Targeted manufacturers in agriculture, mining, energy, construction, Tier 2 automotive, and machinery — companies above $100M revenue. Phone-first outreach: 111 calls/day, ~2,000/month with dedicated inside salesperson and weekly CRM/QA tracking.

12-Month Results
76
RFQs
$13.9M
Pipeline
$2.0M
New annual revenue
5
New customers
If your shop is operating at capacity but margin is declining, the issue may be account mix rather than volume. Outbound gave them leverage in customer selection.
Injection Molding
Global Injection Molder — Accessing Tier 1 Decision Makers
A global IATF-certified injection molder with a plant in central Mexico had capacity and capability but lacked consistent access to engineering and purchasing at Tier 1 suppliers. Previous sales reps had limited traction.
Goals
  • Fill open capacity with transfer business
  • Generate qualified RFQs consistently
  • Build inside sales and account management support
What was implemented

Identified Tier 1 suppliers with Mexican plants buying within required tonnage range. Mapped accounts across engineering, purchasing, quality, and corporate contacts. Phone-first outreach: 95 calls/day, ~2,000/month. Messaging centered on IATF accreditation, global sites, and equipment fit.

12-Month Results
65
RFQs
$26.2M
Pipeline
$1.8M
New annual revenue
$3.1M
Awarded future programs
If you are an automotive supplier relying on inbound or historical networks, that creates exposure. A direct outbound process reduces that risk.
Is this a fit?
We're selective about who we work with.

This model works best for industrial companies that are ready to invest in a real sales program, not companies looking for cheap leads.

Good fit
Industrial companies doing $1M+ in revenue
You have a proven product and existing customers, but your sales pipeline depends on referrals, trade shows, or the owner's personal network. You need consistent outbound but don't want to hire, train, and manage a salesperson from scratch.
Good fit
Industrial companies selling into enterprise / F500 accounts
Long sales cycles, multiple decision-makers, technical products that require reps who actually understand the industrial space. You need someone who can have credible conversations with engineers and procurement teams.
Not a fit
Companies looking for a lead list or appointment setting
If you want a CSV of contacts or someone to book cold calls on your calendar, there are cheaper options. We run the full sales cycle, from outreach through close, and that's a different level of commitment.
Not a fit
Early-stage companies without product-market fit
If you're still figuring out what you sell or who you sell it to, an embedded salesperson won't fix that. We work best with companies that know their product works and need help scaling the sales motion.
Get started
Ready to stop hiring and start selling?

Tell us about your industrial company, your target accounts, and your sales goals. We'll tell you honestly if we're the right fit.

Book a 20-minute call →

No pitch deck. No pressure. Just a conversation about whether embedded sales makes sense for your business.