Synapse Mfg | Cold Calling That Gets You Into New Industrial Markets

Your dashboard

A custom dashboard, built around your market.

This isn't a shared reporting template. Every client gets their own dashboard, tracking conversations and meetings booked, plus the market intel that only comes from thousands of real conversations: which objections are trending, who the incumbents are, and where the budget cycles fall.

Your dashboard · this week

ICP conversations

Objections logged

Meetings booked

Avg conversations / day

ICP conversations by day

MonTueWedThuFri

Market intel · top objections this month

"We already have a supplier"38%

"Send me an email"24%

"No budget until next year"16%

"Under contract until spring"13%

"Wrong person, try purchasing"9%

Objections are intel. Every one is logged and fed back into your script. When "under contract" spikes, we log the end dates and call back the month they matter. When "send me an email" wins too often, the opener changes that week.

Speed to market

Every other channel makes you wait.

If you need pipeline this quarter, you can't build it on a channel that spends months warming up. Typical time from "go" to your first real conversation with a buyer:

SEO & content6–12 months

Compounds beautifully, in about a year.

Hiring your own BDR4–6 months

Recruit, hire, train, ramp. Then hope they stay.

Trade shows3–6 months

Great booth. See you at the next one in October.

Cold email2–3 months

Weeks of domain warmup for a shot at the spam folder.

Synapse cold callingDays

List built, numbers provisioned, reps dialing. First meetings inside two weeks.

The phone is the only outbound channel with zero warmup period. The first live conversation with a buyer can happen the same week your list is ready. That's why speed to market is our entire operating model.

List intelligence

We spend an unreasonable amount of time keeping bad numbers off the list.

Anyone can buy a list and dial it top to bottom. Before our reps touch the phones, every contact runs through phone-intent and behavioral data that flags disconnected numbers, dead lines, and records that were never valid to begin with. It's tedious, obsessive work. It's also why our reps spend their day making real dials instead of chasing numbers that were never going to ring through.

Today's queue · checked before the first dial

Director of ProcurementTier 1 Automotive · Detroit, MI

Verified

Plant ManagerHeavy Equipment OEM · Peoria, IL

Verified

VP EngineeringAerospace Components · Wichita, KS

Needs recheck

Purchasing ManagerConsumer Goods · Columbus, OH

Deprioritized

Main line, gatekeeper onlyDisconnected number, flagged

Removed from queue

Every contact checked against phone-intent and behavioral data before the first dial goes out.
Disconnected numbers and dead lines get flagged and pulled before a rep ever dials them.
Duplicate and outdated records cut from the queue before they waste a single dial.
Queues re-checked continuously as fresh signal comes in.

Speed to market isn't dialing faster. It's never wasting a dial on a number that's disconnected or dead. That's the difference between a rep who spends the day in real conversations and one who listens to dead air and voicemail.

The first 14 days

Kickoff to ringing phones in under two weeks.

Script, target list, phone numbers, trained reps: the whole operation is live inside 14 days, no warmup quarter required.

Days 1–3

We learn your business

Product lines, capacity, target accounts, competitive landscape, pricing, value props. Call script drafted with your team.

Days 4–7

List built and cleaned

Target accounts pulled and mapped, then run through phone-intent data to flag disconnected numbers and dead records. Each rep's bank of 20 numbers is provisioned across Verizon, AT&T, and T-Mobile.

Days 8–14

Conversations begin

Trained reps go live under your brand, working the cleaned list from day one, with manager oversight throughout. Real conversations with your ICP, not voicemails.

Week 2+

Meetings hit your calendar

Qualified meetings booked straight onto your calendar, with weekly CRM tracking, QA, and reporting from the first week of conversations.

Our model

One model. Built to book meetings that show up.

No tiers, no packages to pick between. Every client gets the same engine: precision-targeted calling, real intel from the phones, and a calendar that fills with meetings people actually keep.

Precision cold calling

We call your exact ICP, not a wide net. Every contact is checked against real phone data before a rep ever dials, so reps aren't burning hours on dead numbers.

Market insights

Objections, competitors, timing: what your reps hear on the phones all day gets logged and fed back to you every week.

Live dashboard

Your own dashboard, not a shared template. Conversations, meetings booked, and market intel, visible as they happen.

8am–6/7pm coverage

Reps dial early mornings through early evenings, reaching decision-makers outside the narrow 9-to-5 window everyone else calls in.

No-show follow-up

When a booked meeting gets missed, we don't let it die. Reps follow up and work to get it back on the calendar.

Pre-call nurturing

Contacts get warmed before the meeting happens, then booked straight onto your calendar or your rep's, ready to show up.

Mike

Senior Sales Rep, Synapse Mfg

In his own words: what it's actually like selling for Synapse Mfg.

0:000:00

The economics

One retainer replaces your whole outbound stack.

To run this in-house, you'd be signing three or four separate checks: a rep on payroll, premium data contracts, phone infrastructure, and someone to manage it all. We roll every one of them into a single engagement.

Expense 01

A cold-call rep on payroll

Recruit, hire, train, and manage a dedicated caller, then wait out 3–6 months of ramp before they're effective, and hope they don't quit.

$50–65k

Per year, loaded

Expense 02

List-building & phone-intent data

Telescope aggregates contact data from the major providers into one database. We pull from it, cross-check against our own records, then run every record through TitanX to screen out numbers that are dead, disconnected, or invalid before a rep ever dials.

Telescope aggregates providers like

ZoomInfo Lusha Hunter Seamless.AI Clay LeadMagic

Aggregated data · from $3,500/moClick here to view pricing page Dead-number screening · from $35k+/yrClick here to view pricing page

$50–95k

Per year, across vendors

Expense 03

20 carrier numbers per rep & spam management

Carriers flag any single line that calls at volume. We spread each rep across 20 real, non-VoIP numbers on Verizon, AT&T, and T-Mobile and rotate them, so no line trips the filters that cause "Spam Likely." Budget $25–50/mo per non-VoIP number × 20, plus the ongoing work of monitoring reputation and replacing flagged lines same-day.

$6–12k+

Per year, 20 numbers + upkeep

Expense 04 · Optional

Sales support & account management

If you want it, we'll help work and follow up the accounts we book, so meetings don't stall between the calendar and the close.

Add-on

If you need it

Synapse: all of it, one line item

One team, one retainer, one point of contact. The rep, the data, the numbers, the reporting, live under your brand in under two weeks.

One retainer

Everything above

Build the stack. Watch productivity against cost.

Every piece below has a real market price. Drop one thing and your reps barely notice. Drop several at once and the gaps compound, fast, and it shows up in cost per conversation, not just the sticker price.

Reps on the phones

Base salary

Loaded at 1.3× for payroll tax, benefits, and management: about $71,500/yr each.

Phone numbers per rep 20 · $8,400/yr per rep

Real non-VoIP lines run $25–50/mo each. Anywhere from 8–25 keeps you safely under carrier volume filters; below that, "Spam Likely" starts throttling calls fast.

Data providers 6 of 6 · $38,000/yr per seat

Average annual contracts. Drop one provider and coverage barely moves. Drop three or four and the holes start overlapping: wrong numbers, dead records, missed contacts.

TitanX number screening $35,000/yr

On: dead and disconnected numbers get filtered out before a rep ever dials them.

Sales support & account management $18,000/yr

Someone to work the booked meetings so they don't stall before the close.

Rep productivity

100%

Conversations / day with your ICP

3,000

ICP conversations / year

$138,900

Total DIY stack, per year

$46

Cost per ICP conversation

Fully tuned. This is the stack we run for every client, and what it actually costs to assemble yourself, before anyone manages it.

See the math

First-year reality: hiring & ramp

None of the numbers above include what it costs to actually get a rep in the seat. Recruiting and onboarding typically runs a few thousand dollars and several weeks before day one, and most reps ramp gradually over their first few months rather than hitting full output immediately. Worth planning for if you're hiring; it's why the total above is a floor, not a first-year estimate.

Synapse ships this entire stack, tuned, inside one retainer, for less than it costs to assemble yourself. The rep, the numbers, the data, the number screening, the management. Live in under two weeks, no hiring, no vendor contracts.

Book a call

Is this a fit?

We're selective about who we call for.

Cold calling works best for industrial companies with a proven product and a clear buyer. The only missing piece is more conversations with the right people.

Good fit

Industrial companies doing $1M+ in revenue

You have a proven product and existing customers, but your pipeline depends on referrals, trade shows, or the owner's personal network. You want meetings this quarter, not a channel that spends two quarters ramping, and you don't want to hire and manage a rep from scratch.

Good fit

Industrial companies selling into enterprise / F500 accounts

Long sales cycles, multiple decision-makers, technical products that require reps who actually understand the industrial space. You need someone who can have a credible phone conversation with engineers and procurement teams and get the meeting.

Not a fit

Companies with a very small TAM

Cold calling works because there's a large market to dial into. If your total addressable market is a few dozen accounts, you'll exhaust the list fast and need a targeted, relationship-driven approach instead of volume calling.

Not a fit

Early-stage companies without product-market fit

If you're still figuring out what you sell or who you sell it to, cold calling won't fix that. We work best with companies that know their product works and just need more of the right people on the phone.

We call your market. Then we show you what it told us.

A custom dashboard, built around your market.

Every other channel makes you wait.

We spend an unreasonable amount of time keeping bad numbers off the list.

Kickoff to ringing phones in under two weeks.

We learn your business

List built and cleaned

Conversations begin

Meetings hit your calendar

One model. Built to book meetings that show up.

Built for industrial. Proven on the phones.

One retainer replaces your whole outbound stack.

We're selective about who we call for.

Industrial companies doing $1M+ in revenue

Industrial companies selling into enterprise / F500 accounts

Companies with a very small TAM

Early-stage companies without product-market fit

Pipeline this quarter beats pipeline eventually.