We cold call your market. Then we show you what it told us.
Synapse Mfg is a cold calling and appointment setting service for industrial manufacturers. Dedicated salespeople dial your ICP under your brand, backed by a live dashboard that turns every call into market intelligence you actually see.
30 minutes with Grant, our director. A straight answer on fit, no slide deck.
Built for industrial. Proven on the phones.
Our salespeople dial into industrial companies all day and have booked meetings across every segment, from SMB and mid-market manufacturers to Fortune 500 companies and government agencies.
City of Phoenix
Some of the enterprise, Fortune 500 and government accounts where our salespeople have booked meetings for clients. We call across every segment, SMB and mid-market manufacturers included, and we run cold calling for machine shops and metal fabrication shops.
Is your market callable? That's the first thing we work out on the call.
Live in under 14 days: the day-by-day plan for your salespeople.
Script, target list, phone numbers, trained salespeople: the whole operation is live inside 14 days, no warmup quarter required.
A market intelligence dashboard, built around your market.
We call your market, then we show you what it told us. This isn't a shared reporting template. Every client has their own dashboard, tracking conversations and appointments set, plus the market intelligence that only comes from thousands of real conversations: which objections are trending, who the incumbents are, and where the budget cycles fall.
Read what those objections mean on a cold call: the five answers manufacturing buyers give, and what each one means.
Every other channel makes you wait.
If you need pipeline this quarter, you can't build it on a channel that spends months warming up. Typical time from "go" to your first real conversation with a buyer:
The phone is the only outbound channel with zero warmup period. The first live conversation with a buyer can happen the same week your list is ready. That's why speed to market is our entire operating model.
We spend an unreasonable amount of time keeping bad numbers off the list.
Anyone can buy a list and dial it top to bottom. Before our salespeople touch the phones, every contact runs through phone-intent and behavioral data that flags disconnected numbers, dead lines, and records that were never valid to begin with. It's tedious, obsessive work. It's also why our salespeople spend their day making real dials instead of chasing numbers that were never going to ring through.
- Every contact checked against phone-intent and behavioral data before the first dial goes out.
- Disconnected numbers and dead lines are flagged and pulled before a salesperson ever dials them.
- Duplicate and outdated records cut from the queue before they waste a single dial.
- Queues re-checked continuously as fresh signal comes in.
One cold calling model. Built to book meetings that show up.
No tiers, no packages to pick between. Every client runs on the same engine: precision-targeted calling, real intel from the phones, and a calendar that fills with meetings people actually keep. See appointment setting for manufacturers, deliverable by deliverable.
One retainer replaces the salesperson, the data vendors, and the phone stack.
To run this in-house, you'd be signing three or four separate checks: a salesperson on payroll, premium data contracts, phone infrastructure, and someone to manage it all. We roll every one of them into a single engagement with one outsourced SDR dedicated to you. Hire a salesperson or outsource: what each option requires.
See the math
First-year reality: hiring & ramp
None of the numbers above include what it costs to put a salesperson in the seat. Recruiting and onboarding typically runs a few thousand dollars and several weeks before day one, and most salespeople ramp gradually over their first few months rather than hitting full output immediately. Worth planning for if you're hiring; it's why the total above is a floor, not a first-year estimate.
We're selective about who we call for.
Cold calling works best for industrial companies with a proven product and a clear buyer. The only missing piece is more conversations with the right people.
Sheet metal fabrication · Precision machining · Custom springs · Tooling and mold · Industrial components and consumables · Industrial safety and compliance equipment · Industrial equipment sold into plants
Engineering and design · Purchasing and procurement · Plant and operations management · Maintenance · EHS and industrial hygiene
Clients in the United States and Canada, plus manufacturers from Italy, Germany, Portugal, South Korea, India and Taiwan entering the North American market.
Not a fit: manufacturers' rep firms and commission-only arrangements. Manufacturers' rep firms sell to the network they already have; they aren't doing cold outbound. Synapse does the opposite: a dedicated salesperson calls the accounts your network has never reached. See the questions owners ask before they book.
Questions manufacturers ask before they outsource cold calling.
Do your salespeople call under our brand or under Synapse?
Under yours. Your salesperson introduces themselves as part of your company, works from a script written with your team, and books meetings straight onto your calendar.
How is this different from hiring our own BDR?
Hiring one person means recruiting, ramp, data contracts, phone numbers and a manager, and it restarts if they leave. Synapse delivers all of it as one engagement, live within 14 days.
How is this different from a cold calling agency or an appointment setter?
Most agencies sell leads from a shared pool of callers. Synapse assigns one dedicated salesperson to your company, under your brand, calling only your ICP, and reports what the market said.
How quickly can calling start?
Under 14 days from kickoff to live calling: script and targets in days 1 to 3, list built and screened in days 4 to 7, calling from the second week.
What industries and buyers do you call into?
Industrial and manufacturing companies only: sheet metal, precision machining, springs, tooling, and components and equipment sold into plants. We reach engineering, purchasing, plant management and EHS, from regional job shops to Fortune 500 plants and government agencies.
Our target market is small. Does cold calling still work?
If the addressable market is a few dozen accounts, no, and we say so before you book. It works with hundreds to thousands of contactable accounts, or a smaller set of large accounts with many buyers each.
What happens on the 30-minute call?
Grant, our director, asks what you sell, who buys it and how new business arrives today, then gives you a straight answer on fit. No slide deck.
Do you offer a trial?
Yes, a one-month trial. It's for both of us to see whether cold calling works for your market before either side commits further.
What does it cost?
Engagements are scoped to the size of your market, the hours of outreach, and whether account follow-up is included. Grant scopes it on the call and follows with a written proposal if the model fits.
Do you work on a commission-only basis, or through manufacturers' rep firms?
No to both. Rep firms work on commission because they already have the contacts, and that can work, but they don't spend time on selective new outreach. That's the part we do: we put a great deal of time and money into precise targeting of your market, so engagements are retainer-based and direct with the manufacturer.
We already use ZoomInfo or Apollo. Do we still need this?
Tools provide names and numbers. The engagement is the people who work them on the phone every day, the carrier numbers, the screening and the management. Keep your tools; the dashboard shows what the calling adds.
How do you keep our calls out of Spam Likely?
Each salesperson dials from 20 real, non-VoIP carrier numbers, rotated so no line trips the filters. Flagged numbers are replaced the same day.
Is Synapse Mfg connected to other companies named Synapse?
No. Synapse Mfg is an independent cold calling and appointment setting service for industrial manufacturers, with no connection to other companies that use the Synapse name.
Who runs Synapse Mfg?
Dylan Breheny founded Synapse Mfg. Grant, our director, scopes every engagement and runs the client closes; a dedicated salesperson runs your calling.
Pipeline this quarter beats pipeline eventually.
Tell us what you sell and who buys it. If cold calling fits your market, our salespeople are dialing under your brand inside two weeks. If it doesn't, we'll tell you that on the call.
No pitch deck. No pressure. A 30-minute conversation with Grant, our director, about whether cold calling makes sense for your business.