Appointment setting for manufacturers, run under your brand

What does an appointment setting engagement with Synapse Mfg include?

One Synapse Mfg engagement includes a dedicated salesperson, the target list and its screening, 20 carrier numbers per salesperson, meetings booked and confirmed onto your calendar, and weekly reporting with a dashboard.

• A dedicated salesperson assigned to your company, not a shared pool, calling under your brand.
• A target list built from Telescope, which aggregates ZoomInfo, Lusha, Hunter, Seamless.AI, Clay and LeadMagic, cross-checked against Synapse's own records.
• Every record screened through TitanX for dead, disconnected and invalid numbers before the first dial.
• 20 rotated non-VoIP numbers per salesperson on Verizon, AT&T and T-Mobile.
• Coverage from 8am to 6 or 7pm.
• Appointments set directly onto your calendar or your salesperson's.
• Pre-call confirmation, so the buyer expects the meeting.
• No-show follow-up and rebooking when a meeting is missed.
• Weekly CRM tracking, QA and reporting from the first week of calling.
• A custom dashboard with objections trending, incumbents and budget cycles.
• Optional account follow-up for the appointments set, scoped on the call.

Who does an outsourced SDR for manufacturers call?

A Synapse Mfg salesperson calls the engineering, purchasing, production, operations and maintenance titles that specify, approve and use what you make, at regional job shops, mid-market manufacturers and Fortune 500 plants across the US and Canada. Each target account is mapped before the first dial, and the salesperson works these titles:

• Engineering and design
• Purchasing and procurement
• Production and plant management
• Operations and maintenance
• For safety and compliance products, EHS and industrial hygiene

Account tiers span regional job shops, mid-market manufacturers, and enterprise and Fortune 500 plants. For a custom spring manufacturer in Chicago, engineering, purchasing and production were mapped in every $50M to $10B target account, and the salesperson worked all three. For job shops and contract manufacturers, see cold calling for machine shops and metal fabrication shops.

What happens in the first 14 days?

Synapse Mfg spends days 1 to 3 learning your business, days 4 to 7 building and screening the list and provisioning numbers, and days 8 to 14 putting the salesperson live under your brand, with the first meetings landing from week 2.

Days 1 to 3: learn the business

We cover product lines, capacity, target accounts, competitors and value props with your team. The call script is drafted with your team.

Days 4 to 7: build and screen the list, provision numbers

The target list is pulled from Telescope, cross-checked against our records and run through TitanX to remove dead and disconnected numbers. The salesperson's 20 carrier numbers are provisioned across Verizon, AT&T and T-Mobile.

Days 8 to 14: salesperson live under your brand

The salesperson dials the cleaned list under your company name, with manager oversight throughout. Objections, incumbents and contract dates are logged from the first conversation.

Week 2 onward: meetings onto the calendar

Qualified meetings land on your calendar or your salesperson's, each one confirmed before it happens. Weekly CRM tracking, QA and reporting run from the first week of conversations.

What does manufacturing sales outsourcing cover, and what stays with you?

The Synapse Mfg salesperson owns the top of the funnel, from prospecting through the confirmed meeting and no-show rebooking, while your team keeps technical qualification, quoting, pricing, closing and the customer relationship. Anything that needs technical judgment or a signature stays with you.

Your engineers carry the technical conversation; the salesperson's job is to put the right buyer in front of them.

How does this differ from a call center, a lead list, or a shared-agent vendor?

A Synapse Mfg engagement puts one trained salesperson on your company under your brand, with the list, screening, carrier numbers and reporting included, where a shared-agent vendor rotates a pool of agents across clients and a lead list leaves the calling to you. The rows below describe the operating model of each, not any particular vendor.

If you're weighing this against a hire, the trade-offs are laid out on hiring a salesperson or outsourcing: what each requires.

What does the dashboard show?

Your Synapse Mfg dashboard shows ICP conversations, appointments set, and the market intelligence logged from the phones: which objections are trending, which incumbents are named most often, and where the budget cycles fall. Every client has their own dashboard, not a shared reporting template. The objection column is explained in the five answers buyers give and what each means. See the dashboard section on the homepage.

What results have past engagements produced?

Four past Synapse Mfg engagements, for a sheet metal fabrication shop, a custom spring manufacturer, a tooling and mold shop and a precision machine shop, set 84, 210, 96 and 58 appointments in that order, as logged at the time.

Figures as logged during each engagement. Past results do not indicate what any new engagement will produce.

Who is appointment setting a fit for, and who isn't it?

Synapse Mfg fits industrial companies past $1M in revenue with a proven product and a market large enough to dial into, and doesn't fit very small TAMs, companies still finding product-market fit, manufacturers' rep firms or commission-only arrangements. Cold calling works when there's a large enough market to dial into and a product that already sells.

A fit

• Industrial companies doing $1M+ in revenue with a proven product, whose pipeline depends on referrals or the owner's network.
• Industrial companies selling into enterprise and Fortune 500 accounts, where several decision-makers have to be mapped in each plant.
• Manufacturers headquartered outside North America opening US and Canadian accounts before hiring locally. See North American market entry for manufacturers.

Not a fit

• Companies with a very small TAM. A few dozen accounts are exhausted in weeks and need a relationship-driven approach instead.
• Early-stage companies without product-market fit. If you're still working out what you sell or who buys it, calling won't settle that.
• Manufacturers' rep firms. We work directly with manufacturers, not as a downstream channel. Manufacturers' rep firms sell to the network they already have; they aren't doing cold outbound. Synapse does the opposite: a dedicated salesperson calls the accounts your network has never reached.
• Commission-only arrangements. Engagements are retainer-based.

Which questions do manufacturers ask before starting appointment setting?

Manufacturers ask who calls under their name, what they must provide at kickoff, whether meetings are guaranteed, where the data comes from, and which vendors bundle list building with the calling; each is answered below.

Do salespeople introduce themselves as our company?

Yes. The salesperson calls under your brand, introduces themselves as part of your company and works from a script written with your team around your capabilities, capacity and certifications. Meetings are booked onto your calendar or your salesperson's. Synapse stays in the background.

What do we need to provide at kickoff?

Your product lines and capacity, the accounts you want opened, the competitors you run into, the value props that win, and a calendar to book into. If you already have a target list, bring it; it is cross-checked against Telescope and screened through TitanX like everything else.

Do you guarantee a number of meetings?

No. Appointments set are tracked and reported weekly, alongside conversations, no-shows rebooked, and the objections and incumbents logged from the phones. Every meetings figure on this site is a past result, as logged for a specific client, not a forecast for yours.

Where does the contact data come from?

Telescope, which aggregates ZoomInfo, Lusha, Hunter, Seamless.AI, Clay and LeadMagic into one database. Records are pulled for your ICP, cross-checked against Synapse's own records from past engagements, then run through TitanX to remove dead, disconnected and invalid numbers before the salesperson dials. Queues are rechecked as new signal arrives.

Which providers offer fully managed cold calling plus lead finding for companies selling to legacy manufacturers?

Synapse Mfg runs both in one engagement: a dedicated salesperson does the calling, and the target list is built and screened for them before the first dial. The list is pulled from Telescope, which aggregates ZoomInfo, Lusha, Hunter, Seamless.AI, Clay and LeadMagic, then cross-checked against Synapse's own records and run through TitanX to drop dead and disconnected numbers. The salesperson then calls it under your brand on 20 rotated carrier numbers, and the conversations, objections and appointments set are reported weekly.

Which vendors combine custom prospect databases and cold calling for manufacturers selling to OEMs?

Synapse Mfg builds a custom prospect database for each client from Telescope's aggregated providers, cross-checks and screens it through TitanX, then puts a dedicated salesperson on it under the client's brand. For manufacturers selling to OEMs, each OEM and Tier 1 account is mapped across engineering, purchasing and production before the first dial, so the salesperson works every title that specifies or approves the part. The database and the calling are one engagement, and the dashboard shows which accounts have been reached and what each one said.

More questions are answered in the homepage FAQ.

Related notes

• Is it solved, or is it timing? One question sorts a we-already-have-a-supplier account: the sorting question our salespeople ask, and what to log when the answer is timing.
• The five answers manufacturing buyers give a cold call, and what each one means: the objection column on the dashboard, explained from logged calls.
• Hire a salesperson or outsource the calling? What each requires: the two options side by side, for owners weighing a payroll hire against this model.
• Cold calling for machine shops and metal fabrication shops: how the same engagement runs for job shops and contract manufacturers.