What dedicated cold calling produced for four manufacturers
Last reviewed September 15, 2026
These are four cold calling engagements Synapse Mfg ran for manufacturers, with the appointments set and RFQs as logged. Synapse Mfg, a cold calling and appointment setting service for industrial manufacturers, publishes them for owners of job shops and component makers who want logged figures before a first call. Each is a past result for one client in one market, and none is a forecast.
30 minutes with Grant, our director. A straight answer on fit, no slide deck.
- 1,000+ appointments set for clients
- 100k+ ICP conversations logged
- Appointments set at Fortune 500 accounts
- Manufacturers from 8 countries served
Tooling and mold shop: 96 appointments set from zero outbound
Situation
Pipeline ran on legacy relationships and the odd website lead. There was no outbound function.
Engagement
A 6,500-contact outbound engine, built in under six months, with every prospect interaction logged in the CRM and on the dashboard. The salesperson booked 96 meetings with buyers the shop had never spoken to, and 62 RFQs followed from those conversations.
Results as logged
| Metric | As logged |
|---|---|
| Appointments set | 96 |
| RFQs | 62 |
| New customers | 8 |
| Contact list built | 6,500 |
Outcome
A standing start became a repeatable outbound engine, with full visibility into every prospect interaction.
Custom spring manufacturer: 210 appointments set with large manufacturers
Situation
Growth was capped by referrals and distributor channels.
Engagement
Account-based outreach into $50M to $10B manufacturers.
Engineering, purchasing and production contacts were mapped in every target account, and the salesperson worked all three. That produced 210 appointments set with buyers at those accounts, and 138 RFQs followed.
Results as logged
| Metric | As logged |
|---|---|
| Appointments set | 210 |
| RFQs | 138 |
| New customers | 18 |
Outcome
A predictable flow of meetings, and the RFQs that followed them, with buyers that referrals and distributors never touched.
Sheet metal fabrication shop: 84 appointments set from a standing start
Situation
An inbound-only shop with no outbound function at all.
Engagement
Synapse built the engine from scratch: high-volume calling, a 233-company CRM, and 84 appointments set with buyers who had never heard of the shop. Those meetings produced 51 RFQs and the first purchase orders on the board.
Results as logged
| Metric | As logged |
|---|---|
| Appointments set | 84 |
| RFQs (from zero) | 51 |
| Companies in CRM | 233 |
| Calls placed per month | 1,859 |
| First purchase orders | Closed during the engagement |
Outcome
An outbound function built from nothing, producing purchase orders rather than only leads.
Precision machine shop: 58 appointments set beyond the owner's network
Situation
Strong capabilities, but new business depended entirely on the owner.
Engagement
An embedded salesperson booked 58 meetings with accounts the owner could not reach alone, and opened new accounts from them.
Results as logged
| Metric | As logged |
|---|---|
| Appointments set | 58 |
- Consistent qualified pipeline month over month
- New accounts opened beyond the referral network
- Owner freed from prospecting to run the shop
Outcome
A seamless extension of the team: sales handled, so the owner can focus on running the shop.
How should you read the figures on this page?
Read every figure as a count Synapse Mfg logged during the engagement it sits under, either in the client's own systems or in the dialer. Each label counts one thing.
Appointments set are meetings the salesperson set with a qualified buyer, accepted on the client's calendar and logged in the CRM. Every other figure on this page followed from those meetings.
RFQs are requests for quote received from accounts the salesperson opened, logged in the client's CRM.
New customers are accounts that placed a first order during the engagement.
Companies in CRM and contact list built are the target accounts and contacts built into the client's CRM during the engagement.
Calls placed per month are dials logged by the dialer: every dial, whether or not it connected.
None of these figures is an average, and none stands as an estimate for a new engagement.
How is an engagement like these built?
Synapse Mfg builds each engagement the same way: a screened target list for the shop's ICP, a script drafted with the client's team, and a salesperson dialing under the client's brand within 14 days of kickoff. The work starts before the first dial.
The target list is built in Telescope for the shop's ICP: the end markets, company sizes and titles that buy what the shop makes. Every record is then screened through TitanX, so disconnected and invalid numbers never reach the queue. The salesperson is provisioned 20 rotated non-VoIP carrier numbers, so no single line calls at a volume that trips a carrier's spam filters.
The script is drafted with the client's team, around what a buyer needs to hear from a shop like theirs: capabilities, capacity, materials, tolerances and certifications. Calling runs 8am to 6 or 7pm, which reaches plant and purchasing people outside the hours everyone else calls in.
Each meeting booked, RFQ, objection, incumbent supplier and contract date is logged in the CRM and on the dashboard as it happens, so the client sees the market the way the salesperson hears it. The whole operation is live in under 14 days from kickoff.
The deliverables, one by one, are on the appointment setting for manufacturers page.
What do the four engagements have in common?
All four clients are job shops or component makers serving OEMs, and all four depended on the owner, referrals or distributors for new business before Synapse Mfg started calling. Each one quotes work against a drawing, and each one wins or loses on the RFQ.
Each shop had the capabilities; nobody at any of them was reaching new accounts on purpose.
In every case the CRM built during the engagement is a lasting asset: 233 companies at the sheet metal fabrication shop, 6,500 contacts at the tooling and mold shop.
And in every case appointments set were the unit of progress. A meeting with a qualified buyer is what the salesperson produced day to day; the RFQs followed from those meetings, and the RFQs turned into purchase orders.
If you run a shop like these, see cold calling for machine shops and metal fabrication shops.
Questions about these case studies
Why are the clients unnamed?
Synapse Mfg describes each engagement by industry and region and leaves the client unnamed on this site. The descriptor line under each heading (process, region, size where known) tells you whether the shop resembles yours, which is the reason to read a case study. The appointment counts, RFQs and new customers are that client's logged figures for that engagement.
Are these figures typical?
No. They're past results for four specific clients, as logged during each engagement, and Synapse Mfg offers none of them as a forecast for a new one. A tooling shop in New England with 6,500 contacts and a spring maker calling into $50M to $10B manufacturers ran different lists and different scripts. Your count depends on your market and on how many buyers pick up.
How were appointments counted?
An appointment counted once the salesperson set a meeting with a qualified buyer, the buyer accepted it on the client's calendar and the salesperson logged it in the CRM. Synapse Mfg counted nothing before that acceptance. RFQs are requests for quote from accounts the salesperson opened, new customers are accounts that placed a first order, and both came from the client's own CRM.
Can we speak to a client?
Grant, our director, handles reference requests on the 30-minute call, so ask him there. Synapse Mfg keeps clients unnamed on the site and doesn't promise a reference before Grant has heard what you sell and who buys it. Bring the case study that resembles your shop and the questions you'd put to that owner.
At which accounts have our salespeople booked meetings for clients?
Synapse Mfg salespeople have booked meetings for clients at Schneider Electric, Eaton, Chevron, Exxon, Amphenol, Emerson, TE Connectivity, LyondellBasell, Tyson Foods, Perdue and Sasol. We call across every segment.
Manufacturers from Italy, Canada, the United States, South Korea, India, Portugal, Germany and Taiwan have hired Synapse. Read how international manufacturers enter North America by phone.
Related notes
- The five answers manufacturing buyers give a cold call, and what each one means: the five replies purchasing and engineering buyers give a cold call, and what each one tells you about the account.
- Cold calling for machine shops and metal fabrication shops: the target list, script and calling hours for a shop like the four above.
- Appointment setting for manufacturers: every deliverable in an engagement, one by one.
If your situation looks like one of these, the first call is a fit check.
Tell us what you sell and who buys it. If cold calling fits your market, our salespeople are dialing under your brand inside two weeks. If it doesn't, we'll tell you that on the call.
No pitch deck. No pressure. A 30-minute conversation with Grant, our director, about whether cold calling makes sense for your business.